| Longtime deodorant brand | 
            New York Times | 
            15 May 2025 | 
          
          
            | Big name in deodorant | 
            New York Times | 
            04 May 2025 | 
          
          
            | Brand of deodorant | 
            Premier Sunday | 
            02 Feb 2025 | 
          
          
            | Deodorant brand | 
            Commuter | 
            21 Jan 2025 | 
          
          
            | Competitor of Degree or Ban | 
             | 
             | 
          
          
            | Ban rival | 
            LA Times Daily | 
            15 Nov 2024 | 
          
          
            | Extra Dry deodorant | 
            Eugene Sheffer | 
            06 Nov 2024 | 
          
          
            | Secret competitor | 
            Wall Street Journal | 
            21 Sep 2024 | 
          
          
            | Extra Extra Dry brand | 
            LA Times Daily | 
            26 Jul 2024 | 
          
          
            | Secret alternative | 
            LA Times Daily | 
            26 Apr 2024 | 
          
          
            | Extra Extra Dry brand | 
            Newsday | 
            24 Mar 2023 | 
          
          
            | Secret rival | 
            Newsday | 
            02 Dec 2022 | 
          
          
            | Deodorant brand whose name suggests dryness | 
            Universal | 
            04 Aug 2022 | 
          
          
            | Alternative to Secret | 
            Newsday | 
            18 Apr 2021 | 
          
          
            | Right Guard rival | 
            Newsday | 
            04 Apr 2021 | 
          
          
            | Sure competitor | 
            Wall Street Journal | 
            27 Feb 2021 | 
          
          
            | Deodorant brand | 
            New York Times | 
            10 May 2020 | 
          
          
            | Sure rival | 
            LA Times Daily | 
            22 Mar 2020 | 
          
          
            | Sure rival | 
            The Washington Post | 
            22 Mar 2020 | 
          
          
            | Extra Dry deodorant | 
            Eugene Sheffer | 
            26 Feb 2020 | 
          
          
            | Competitor of Ban and Secret | 
            The New Yorker | 
            09 Dec 2019 | 
          
          
            | Ban competitor | 
            LA Times Daily | 
            01 Nov 2019 | 
          
          
            | Ban competitor | 
            The Washington Post | 
            01 Nov 2019 | 
          
          
            | Deodorant choice | 
            Universal | 
            19 Sep 2019 | 
          
          
            | Sure competitor | 
            LA Times Daily | 
            23 Jun 2019 | 
          
          
            | Sure competitor | 
            The Washington Post | 
            23 Jun 2019 | 
          
          
            | Ban competitor | 
            New York Times | 
            19 Mar 2019 | 
          
          
            | Dry Idea competitor | 
            USA Today | 
            08 Feb 2019 | 
          
          
            | Sure competitor | 
             | 
             | 
          
          
            | Deodorant choice | 
             | 
             | 
          
          
            | Dry Idea competitor | 
             | 
             | 
          
          
            | Ban competitor | 
             | 
             | 
          
          
            | Ban competitor | 
             | 
             | 
          
          
            | Mitchum rival | 
            New York Times | 
            16 Mar 2018 | 
          
          
            | Sure competitor | 
             | 
             | 
          
          
            | Mitchum rival | 
             | 
             | 
          
          
            | Secret competitor | 
            Wall Street Journal | 
            30 Dec 2017 | 
          
          
            | Dry-sounding deodorant brand | 
            LA Times Daily | 
            14 Nov 2017 | 
          
          
            | Dry-sounding deodorant brand | 
            The Washington Post | 
            14 Nov 2017 | 
          
          
            | Invigorate Dry Spray maker | 
            LA Times Daily | 
            05 Nov 2017 | 
          
          
            | Invigorate Dry Spray maker | 
            The Washington Post | 
            05 Nov 2017 | 
          
          
            | Right Guard competitor | 
            USA Today | 
            29 Jul 2017 | 
          
          
            | Secret rival | 
            The Washington Post | 
            23 Jul 2017 | 
          
          
            | Secret rival | 
            LA Times Daily | 
            23 Jul 2017 | 
          
          
            | Toiletry brand whose TV ads once featured the Supremes | 
            New York Times | 
            23 Feb 2017 | 
          
          
            | 'Get a little closer' sloganeer, in the 1980s | 
            The Washington Post | 
            11 Feb 2017 | 
          
          
            | Secret rival | 
            Wall Street Journal | 
            14 Jan 2017 | 
          
          
            | Secret rival | 
             | 
             | 
          
          
            | Invigorate Dry Spray maker | 
             | 
             | 
          
          
            | Dry-sounding deodorant brand | 
             | 
             | 
          
          
            | Toiletry brand whose TV ads once featured the Supremes | 
             | 
             | 
          
          
            | Right Guard competitor | 
             | 
             | 
          
          
            | Speed Stick rival | 
            The Washington Post | 
            20 May 2016 | 
          
          
            | Deodorant brand | 
            LA Times Daily | 
            18 Jan 2016 | 
          
          
            | Secret rival? | 
            Wall Street Journal | 
            12 Jan 2016 | 
          
          
            | Deodorant brand | 
             | 
             | 
          
          
            | 'Get a little closer' sloganeer, once | 
            The Chronicle of Higher Education | 
            30 Oct 2015 | 
          
          
            | Ban competition | 
            New York Times | 
            25 Jan 2015 | 
          
          
            | Brand of deodorant | 
            Premier Sunday | 
            04 Jan 2015 | 
          
          
            | "Get a little closer" sloganeer, once | 
             | 
             | 
          
          
            | Ban competition | 
             | 
             | 
          
          
            | Brand of deodorant | 
             | 
             | 
          
          
            | Extra Dry deodorant | 
             | 
             | 
          
          
            | Maker of XX antiperspirants | 
             | 
             | 
          
          
            | Deodorant brand | 
             | 
             | 
          
          
            | Dry Idea alternative | 
             | 
             | 
          
          
            | Secret alternative | 
            New York Times | 
            26 Jun 2013 | 
          
          
            | Extra Dry brand | 
             | 
             | 
          
          
            | Secret alternative | 
             | 
             | 
          
          
            | Secret rival | 
             | 
             | 
          
          
            | Right Guard rival | 
             | 
             | 
          
          
            | Roll-on brand | 
             | 
             | 
          
          
            | Roll-on brand | 
             | 
             | 
          
          
            | Secret rival | 
             | 
             | 
          
          
            | Sure competitor | 
             | 
             | 
          
          
            | Toiletry product endorsed by pitcher Mariano Rivera | 
             | 
             | 
          
          
            | Antiperspirant brand | 
             | 
             | 
          
          
            | Toiletry product endorsed by pitcher Mariano Rivera | 
             | 
             | 
          
          
            | Secret competitor | 
             | 
             | 
          
          
            | Extra Dry deodorant | 
             | 
             | 
          
          
            | Toiletry product whose slogan once began "Don't be half-safe" | 
             | 
             | 
          
          
            | Toiletry product whose slogan once began "Don't be half-safe" | 
             | 
             | 
          
          
            | "Get a little closer" brand | 
             | 
             | 
          
          
            | Secret rival | 
             | 
             | 
          
          
            | Deodorant brand | 
             | 
             | 
          
          
            | Product whose business is in the pits? | 
             | 
             | 
          
          
            | Ban alternative | 
             | 
             | 
          
          
            | Right Guard rival | 
             | 
             | 
          
          
            | Secret competitor | 
             | 
             | 
          
          
            | Axe competitor | 
             | 
             | 
          
          
            | Sure competitor | 
             | 
             | 
          
          
            | Secret competitor | 
             | 
             | 
          
          
            | Sure alternative | 
             | 
             | 
          
          
            | Secret competitor | 
             | 
             | 
          
          
            | Roll-on brand | 
             | 
             | 
          
          
            | Ban rival | 
             | 
             | 
          
          
            | Secret competitor | 
             | 
             | 
          
          
            | Maker of Extra Dry | 
             | 
             | 
          
          
            | Sure rival | 
             | 
             | 
          
          
            | Ban rival | 
             | 
             | 
          
          
            | Sure's competition | 
             | 
             | 
          
          
            | "Get a little closer" sloganeer | 
             | 
             | 
          
          
            | Ban alternative | 
             | 
             | 
          
          
            | Right Guard rival | 
             | 
             | 
          
          
            | Right Guard rival | 
             | 
             | 
          
          
            | Mitchum competitor | 
             | 
             | 
          
          
            | Deodorant brand | 
             | 
             | 
          
          
            | Right Guard rival | 
             | 
             | 
          
          
            | Competitor of Ban and Secret | 
             | 
             | 
          
          
            | Sure competitor | 
             | 
             | 
          
          
            | Right Guard competitor | 
             | 
             | 
          
          
            | Secret rival | 
             | 
             | 
          
          
            | Sure competition | 
             | 
             | 
          
          
            | Ban rival | 
             | 
             | 
          
          
            | Secret competitor | 
             | 
             | 
          
          
            | Ban competitor | 
             | 
             | 
          
          
            | Sure competitor | 
             | 
             | 
          
          
            | Certain roll-on | 
             | 
             | 
          
          
            | Mennen rival | 
             | 
             | 
          
          
            | Ban competition | 
             | 
             | 
          
          
            | Sure alternative | 
             | 
             | 
          
          
            | Ban rival | 
             | 
             | 
          
          
            | Mennen rival | 
             | 
             | 
          
          
            | Carter-Wallace brand | 
             | 
             | 
          
          
            | Sure alternative | 
             | 
             | 
          
          
            | Degree alternative | 
             | 
             |