| Clue | Source | Date |
|---|---|---|
| Generic competitor | Newsday | 16 May 2020 |
| Generic product maker | Universal | 01 Apr 2019 |
| Generic product maker | ||
| Unnamed competitor, in ads | USA Today | 08 Sep 2016 |
| Unnamed competitor, in ads | ||
| Secret taste-test label | ||
| Taste test competitor | ||
| Loser in many product comparisons | ||
| Taste test label | ||
| Unnamed commercial product | ||
| Taste test label | ||
| Taste test label | ||
| Generic advertising foil | ||
| Basis of a comparison | ||
| Taste test label | ||
| Comparison test item |