| Clue | Source | Date |
|---|---|---|
| Lite-___ (glowing toy) | USA Today | 14 Apr 2023 |
| Shiny, in product names | LA Times Daily | 05 Jan 2020 |
| Shiny, in product names | The Washington Post | 05 Jan 2020 |
| Shiny, in adspeak | LA Times Daily | 25 Mar 2018 |
| Shiny, in adspeak | The Washington Post | 25 Mar 2018 |
| Shiny, on Madison Avenue | ||
| Lite-__: classic Hasbro toy | ||
| Ultra ___ | ||
| Shiny, in product names | ||
| Shiny, in product names | ||
| Ultra __ toothpaste | ||
| Scotch-___ (brand of scouring pad) | ||
| Rainbow ___ (Hallmark character) | ||
| Shiny, in product names | ||
| Rainbow ___ | ||
| Commercial name part meaning "shiny" |