| Clue | Source | Date |
|---|---|---|
| Advent calendars going on sale in October, e.g. | The Telegraph Cross Atlantic | 07 Dec 2024 |
| Earlier and earlier Yuletide marketing | Newsday | 17 Nov 2024 |
| Premature display of holiday merchandise | USA Today | 18 Jul 2021 |
| Holiday sales that may begin around Oct. 1 | USA Today | 22 Dec 2017 |
| Holiday sales that may begin around Oct. 1 | ||
| Marketing term for year-end sales that start earlier and earlier |