| Gum brand that promises you fresh breath for an hour |
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| Breath-freshening brand |
New York Times |
31 Dec 2022 |
| Chewing gum brand |
Premier Sunday |
30 May 2021 |
| Gum with Ice and Fire varieties |
LA Times Daily |
17 Apr 2021 |
| Gum with Ice and Fire varieties |
The Washington Post |
17 Apr 2021 |
| ''Brush your breath'' sloganeer (c. 1980) |
Newsday |
04 Apr 2020 |
| Gum with an Arctic Chill flavor |
USA Today |
01 Jul 2019 |
| Gum with an Arctic Chill flavor |
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| Breath-freshening gum |
USA Today |
30 Dec 2018 |
| Breath-freshening gum |
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| Gum that comes in Fire and Ice varieties |
New York Times |
25 Dec 2016 |
| Trident alternative |
Newsday |
13 Nov 2016 |
| Gum that comes in Fire and Ice varieties |
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| Orbit alternative |
New York Times |
27 Nov 2015 |
| Orbit alternative |
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| Orbit rival |
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| Gum brand with Fire, Ice, and Pure varieties |
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| "Brush Your Breath" sloganeer, once |
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| Carefree rival |
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| Trident alternative |
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| Brand available in "fire" and "ice" |
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| Breath freshener since 1899 |
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| "Keeps the teeth white" sloganeer, once |
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