| Clue | Source | Date |
|---|---|---|
| Famously buoyant brand (2 wds.) | ||
| Product whose original slogan was 'It floats' | New York Times | 11 May 2018 |
| Product whose original slogan was "It floats" | ||
| Famously buoyant brand | The Washington Post | 31 Jul 2016 |
| Cake known for its nearly perfect purity | ||
| "It floats" sloganeer | ||
| "It floats" sloganeer | ||
| Bar since 1879 | ||
| Bar brand since 1879 | ||
| Bar brand since 1879 | ||
| It's almost pure, so they say |