| Clue | Source | Date |
|---|---|---|
| Carlsberg's "Probably not the best beer in the world" campaign, for one | LA Times Daily | 21 Jan 2023 |
| Corp. attention grab | LA Times Daily | 04 Aug 2021 |
| Corp. attention grab | The Washington Post | 04 Aug 2021 |
| Staged attention-getter | New York Times | 24 Oct 2020 |
| Silly marketing ploy designed to get attention [18,19,20] | New York Times | 19 Mar 2019 |
| Silly marketing ploy designed to get attention [18,19,20] | ||
| Cheap way to get media attention | New York Times | 12 Sep 2017 |
| Cheap way to get media attention |