| Clue | Source | Date |
|---|---|---|
| Measure of a celeb's familiarity and allure | Wall Street Journal | 17 Dec 2022 |
| Measure of popularity | Wall Street Journal | 11 Dec 2021 |
| Measure of a celeb's popularity | The Washington Post | 04 Aug 2020 |
| Measure of a celeb's popularity | LA Times Daily | 04 Aug 2020 |
| Measurement of a brand's appeal | The Washington Post Sunday | 13 Jan 2019 |
| Measure of popularity | ||
| Familiarity/appeal measurement used in marketing | ||
| Familiarity/appeal measurement used in marketing |