| Clue | Source | Date |
|---|---|---|
| Cereal whose sounds are made by the three starred entries (2 wds.) | ||
| "Snap, Crackle, Pop" cereal | Universal | 09 Sep 2020 |
| Cereal with elf mascots | USA Today | 06 Sep 2019 |
| Cereal with elf mascots | ||
| Cereal brand | Newsday | 17 Apr 2016 |
| Breakfast brand made into 'treats' | The Washington Post | 06 Apr 2016 |
| Breakfast brand with a trio of mascots | ||
| Breakfast brand since 1928 that hints at the starts of 20-, 33- and 43-Across | ||
| Popular baked treat ingredients |