| Clue | Source | Date |
|---|---|---|
| Old adage in advertising | Wall Street Journal | 20 May 2023 |
| Salacious relative of the editorial adage 'If it bleeds, it leads' | The Washington Post Sunday | 23 Dec 2018 |
| Advertising truism | New York Times | 21 Oct 2015 |
| Advertising truism | ||
| Marketing mantra | ||
| Marketing mantra | ||
| Truism promoting hot spots? | ||
| Advertising truism |