| Clue | Source | Date |
|---|---|---|
| Time for multimillion-dollar ads | USA Today | 27 Jul 2016 |
| When many eggspensive ads run | Wall Street Journal | 25 Mar 2016 |
| Time for multimillion-dollar ads | ||
| Setting for the answers to the 10 starred clues | ||
| When a big game is caught | ||
| Busy time for bookmakers | ||
| The ultimate in football | ||
| Finale | ||
| Event in January | ||
| A time to cheer and a time to weep | ||
| Time for a football finale |